ნინო მაჭარაშვილი

78 articles 9 comments
Member for
7 years 5 months

Articles

In Georgia, Aliens’ Hope is “Imedi”

One lovely evening in late September, yet another sensational news story stunned Georgia. “Scandalous information has been released by SETI, the Search for Extraterrestrial Intelligence agency. As scientists assert, three gigantic unidentified flying objects are approaching the Earth!” – the first item on Imedi TV’s prime-time newscast solemnly informed viewers on 30 September. Those at a distance who read the startling story on their computers instantly dismissed it as ridiculous. But Imedi...

School Star Wars

“Branding” in marketing terminology denotes the practice of creating a unique name and image that identifies and distinguishes one product from all others. This term, as used within the educational system of Georgia, has nothing to do with distinctiveness. Quite the opposite, it has everything do with standardization.  The new “school branding” initiative of the Georgian Ministry of Education and Science, slated to commence in spring 2011, is yet another step toward school standardization. The...

Log in or Register